Selling the Dream: Advertising the American Automobile 1930-1980 - Heon Stevenson
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2nd hand book, very good condition, see images
"Selling the Dream: Advertising the American Automobile 1930–1980" by Heon Stevenson offers a detailed exploration of five decades of American automotive marketing and print advertising. Published in 1995 by Academy Books, this comprehensive 287-page volume documents how Detroit's major automakers marketed style, power, luxury, and the American dream through iconic promotional campaigns. Copiously illustrated throughout with historical black-and-white print ads, artwork, and promotional materials, this reference is a valuable resource for classic car enthusiasts, automobilia collectors, and social historians alike.
Additional Info
Condition: Used
Author: Heon Stevenson
Title: Selling the Dream: Advertising the American Automobile 1930-1980 - Heon Stevenson
Format: Hardcover
Number of Pages: 287
Publication Year: 1995
