LAND: From Workhorse to Cultural Object - The Land Rover as Design Icon - Jason Rubino

Few vehicles have traveled as far in the cultural imagination as the Land Rover. Once a utilitarian agricultural workhorse, it has evolved into a revered design icon, continually reinterpreted across generations, geographies, and creative disciplines.

LAND explores this remarkable evolution through a design-led lens, tracing how the classic Land Rover became a creative canvas for custom builders, automotive designers, collectors, and world adventurers alike. Written and edited by Jason Rubino alongside Gestalten, this stunning coffee-table book breaks down the Land Rover phenomenon into three core chapters: Build, Culture, and Adventure. From high-end custom restorations and iconic off-road builds to fashion collaborations and overland expeditions, it examines how functional engineering transforms into an object of enduring design intent.

Featuring high-quality full-colour photography and detailed profiles of world-renowned Land Rover customizers and explorers, this volume is an essential collector's book for Land Rover Defender enthusiasts, 4x4 builders, and industrial design lovers.