Jowett Advertising The Marque

By: Noel Stokoe .

Ben and William Jowett built their first Jowett in 1906. In 1920 a large purpose built factory was constructed which enable the Jowett to be manufactured after WW1. Two important appointments were then made in respect of publicity and advertising. From the very start the main theme was to extol the fact that the cars were sturdy and strong and above all cheap to run and maintain.The advertising was different to anything that had gone before or since.

This book offers a fascinating look at Yorkshire motoring life from the 1920s to the '50s.

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