Going For Broke - The Chrysler Story

Authors: Michael Moritz And Barrett Seaman, Hardbound, 374 Pages, ISBN: 9780385171809 , First Edition, 1981 - **Second-Hand book in good condition**

Lee Iacocca wasn't even sure where Chrysler headquarters were. He knew they were somewhere off the Davison Expressway that runs across the northern edge of Detroit and the enclave of Highland Park. But he had never noticed how close the motley campus of brick and concrete buildings was to the intersection of Davis and Chrysler. On a couple of occasions, he had been driven by a Ford chauffeur to the Keller Building for industry meetings on labor negotiations, but until that morning in November, his first day on the job as President of Chrysler, he had never paid much attention.

Excerpts from the book !