Chevrolet A History From 1911 - Automobile Quarterly

By: Quarterly Magazine .

For seventy-five years, Chevrolet has been shaping the way America thinks about its automobiles. Tens of millions have owned them, and its legendary battles with Ford for first place in the market rank with the World Series as quintessentially American. But Chevrolet has always emerged as the winning team year after year, both in loyalty and numbers. Imagine, since 1911 Chevrolet has produced over 200 million automobiles, a figure unequalled by any other manufacturer. And during the postwar years, save three, Chevrolet dominated the market—offering the best car dollar for dollar, for engineering, for style.
And here they all are, from 1911 to the present, presented by Beverly Rae Kimes and Robert C. Ackerson, two of America's most authoritative automotive historians. Turn the pages and let them take you down memory lane for the fascinating story behind America's most favorite automobile. You'll find virtually every model, from the 490 to the 409, from the Baby Grand to the Monte Carlo, from the Confederate to the Corsica, all paraded before you in exciting, authoritative text and spectacular full-color photographs.

And you'll find the people that made them famous, the names behind the nameplates that brought Chevrolet its brilliance in en- gin ee ring, marketing and sales.

What was the first Chevrolet you saw or owned? An elegant Fleetmaster convertible, a racy red '57 Bel Air, a Sting Ray or a Camaro? They're all waiting for you inside.

Other Details