BMW Fascination

BMW-AG , Hardbound, 196 Pages, ISBN: 9783932169014, First English Edition, 1996 - **Very rare book in good condition**

"BMW Fascination" is a unique, illustrated journey through the evolution of a company and its products. For the first time, BMW's remarkable heritage has been recorded in the light of its technical highlights - revolutionary developments which are reflected to this day in the marque's image and profile.

In these pages, one of the 20th century's finest company traditions takes on colourful and tangible form.

Legends come to life once more, and the BMW mystique unfolds, illustrated by the famous aircraft engines of the early years, the motorcycles and the high-tech automobiles of today.

"BMW Fascination" is an emotional book, born of passion. It will grip you right away and hold you spellbound. It impressively chronicles the achievements which - in the course of eighty years - have transformed BMW from a modest engine manufacturer into a world-famous and successful technology-oriented company.

The book evokes the pioneering spirit and forward-looking approaches of those involved in development, echoes the affection in which the products are held and outlines their rOle against the background of our time: an absolute must for all friends of the BMW marque.