Truck Selling (Ford Motor Company Of Canada, Limited)

Ford Motor Company Of Canada Limited, Hardbound, 267 Pages, ASIN: B01FCDQWRE, 1st Edition, 1958 **Second-Hand book in excellent condition**

PREFACE

I felt a tap on my shoulder.

Someone said, "Write!"

I asked (not unreasonably, I felt), "About what?"

The reply, "Trucks—two hundred and fifty pages worth."

Now, I thought to myself, "That's a lot of pages. There can't possibly be that much to trucks and the truck selling business!"

But how wrong can a, guy be?

I soon found out I couldn't have been further off base. Once I set about reading, researching and talking to the truck experts, I realized there's a terrific amount to know about the truck business—not only about the trucks themselves but about the art of selling them.

I learned that trucks represent one of the most exciting, challenging fields in selling. And, it is one of the most satisfying and respected vocations, because it brings a prestige, security and financial reward uncommon to most professions.

Indeed, yours is a profession well chosen. May I wish all salesmen who read this book every possible success. And may what you learn from within the following pages carry you to new heights in your truck selling career.

BURT H. OELKER