Description
Author: Don Butler, Hardbound, 416 Pages, ISBN: 9780912612140, First Edition, 1978 - **Second Hand book in excellent unread condition **
It was said long ago that Walter P. Chrysler should have placed the Chrysler name and seal-like medallion on the car he introduced in 1928 as the Plymouth.
This feeling was based on the fact that the car looked very much like a scaled-down replica of the 6-cylinder 1929 Chrysler 65, which teamed with the yet larger Chrysler 75 for their share of attention when all three were first shown on the same day. After all, the Chrysler name had served well on the earlier 4-cylinder cars, and the new one had justifiable reasons to bear it, too.
To further support this contention, it was pointed out that the Chrysler 65 and 75 succeeded the 1928 models 62 and 72, respectively, and the new 4-cylinder car should have been the Chrysler 55, successor to the 1928 Chrysler 52.
Not that there was any dislike for the Plymouth name — it was meaningful, highly respected and well-known in the annals of Early American history — but it was felt that the magnetism of the Chrysler name could not possibly be matched by any other.
Exceptional success had accompanied use of the Chrysler name on all of the company's cars, and why risk public acceptance of a car without it?
* From the Foreword
