Description
Author: Paul Jackson, ISBN: 9781845842727, Paperback, 144 pages
Features
- Brand new chapter brings this book right up-to-date for 2009
- From watchmaker to car manufacturer, Swatch launched the successful smart brand - now part of Mercedes-Benz
- Sales of over 750,000 cars in ten years
- Coverage includes the city-coupé, fortwo, crossblade, forfour & roadster coupé: all smart cars produced since 1998
- Most up-to-date publication on smart
- Covers the all-new fortwo for 2007
- Announcement of the brand's long-awaited US debut
- Contains comprehensive details of smart clubs & specialists, plus relevant websites
- 144 pages packed with 112 colour pictures & entertaining text
In the little book of smart, now featuring a brand new extra chapter, author and smart fanatic Paul Jackson guides us through the history of the brand, its highs and lows, its successes and failures, up to the present day, with the very latest fortwo line-up promising major sales worldwide and, of course, helping to pave the way for a future for smart in the USA. It’s a fascinating tale, told succinctly and in an entertaining style, and complemented by full colour photography throughout. 144 pages packed with over 100 colour pictures and entertaining text make this a great little book.
Synopsis
What started off as an idea from Swiss watchmaker Swatch eventually evolved into the successful launch of the smart brand, now an integral part of the Mercedes-Benz family and – in its first ten years – achieving sales of more than three quarters of a million cars around the world. It hasn’t all been plain sailing for smart, though. Well publicised financial woes, the launch of at least one inappropriate model range and the subsequent rationalisation of the entire product line-up meant plenty of problems along the way. But throughout it all, fans of the smart concept remained loyal to the brand and sales of the fortwo city car continued to prosper. These days, the future looks rosier. An all-new fortwo model range was launched in 2007, along with the announcement of the long-awaited debut of the smart brand into the American market for 2008. The latest model is more sophisticated and more in tune with today’s buyers’ tastes, while losing none of the inventiveness, practicality and sheer chic appeal of its predecessors. In the little book of smart, author and smart fanatic Paul Jackson guides us through the entire history of the brand, its highs and lows, its successes and failures, and on to today – with the very latest fortwo line-up promising major sales worldwide and, of course, helping to pave the way for a future for smart in the USA. It’s a fascinating tale, told succinctly and in an entertaining style, and complemented by full colour photography throughout.
Also covers:
smart city-coupé
smart fortwo (to 2006)
Brabus city-coupé
Brabus fortwo
smart crossblade
smart roadster
smart roadster-coupé
Brabus roadster-coupé
smart forfour
smart fortwo (2007-on)
