{"product_id":"the-holden-story-gm-h","title":"The Holden Story (GM-H)","description":"\u003cp\u003e\u003cstrong\u003eProduced by General Motors-Holden's Corporate Relations Department - Softbound, 105 Pages, 1980 - *Second-Hand book in excellent condition**\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eThe Holden Story\u003c\/p\u003e \u003cp\u003eThe Holden name goes back to 1854 when James Alexander Holden established a leather and saddlery business in Adelaide. It wasn't until 1917 when Holden's Motor Body Builders Ltd was formed that the name became associated with motor vehicles.\u003c\/p\u003e \u003cp\u003eGeneral Motors had been represented in Australia before 1 91 7 and in 1 923 General Motors Corporation negotiated an agreement for Holden's to manufacture GM cars in Australia.\u003c\/p\u003e \u003cp\u003eGeneral Motors (Australia) Pty Ltd was formed in 1926 and in 1931 the company merged with Holden's Motor Body Builders Ltd to become General Motors- Holden's Ltd.\u003c\/p\u003e \u003cp\u003eGMH tackled the need for an Australian car after World War II and in 1948 the 48-215 Holden sedan was introduced.\u003c\/p\u003e \u003cp\u003eThe 48-215 was developed at both GM in Detroit and GMH, specifically for Australia. It was introduced in 1 948 and continued until 1953 when the FJ replaced it.\u003c\/p\u003e \u003cp\u003eThe first major model change since the first Holden was the FE in 1956. Major design changes to follow were the FB, EJ, HD, HK, and HQ.\u003c\/p\u003e \u003cp\u003eThe Torana was introduced in 1967; the Monaro (Australia's first two-door sports coupe) and the Brougham in 1968; the Statesman in 1971; the Torana Hatchback (Australia's first hatchback) and the lsuzu designed Gemini in 1975; the Sunbird in 1976, and the Commodore in 1978.\u003c\/p\u003e","brand":"Automoto Bookshop","offers":[{"title":"Default Title","offer_id":47628408094940,"sku":"ths105","price":75.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0814\/8297\/3404\/files\/ths105__82455.1594781779.1280.1280.jpg?v=1772097194","url":"https:\/\/automotobookshop.com.au\/products\/the-holden-story-gm-h","provider":"Automoto Bookshop","version":"1.0","type":"link"}