{"product_id":"the-cars-of-the-rising-sun-gavin-farmer","title":"The Cars of the Rising Sun (Gavin Farmer)","description":"\u003cp\u003e\u003cspan\u003eWhen the first Japanese cars arrived in Australia several people in the \u003c\/span\u003e\u003cspan\u003elocal media promptly dubbed them \"Jap crap\" It was disrespectful and wildly \u003c\/span\u003e\u003cspan\u003einaccurate but when you're seeking a headline why let facts get in the way?\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAs it turned out, they were anything but-they were far better assembled, \u003c\/span\u003e\u003cspan\u003epainted and kitted out than the mostly English medium-sized cars that were \u003c\/span\u003e\u003cspan\u003epopular on the Australian market at the time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eThe first to arrive was the ubiquitous little Datsun Bluebird in late 1960. The \u003c\/span\u003e\u003cspan\u003eman behind the venture was Sie Laurence Hartnett, formerly MD at Holden \u003c\/span\u003e\u003cspan\u003ePlans were small to begin but they soon had to be upgraded as sales grew rapidly. \u003c\/span\u003e\u003cspan\u003eAfter all, the Deluxe version (by far the most popular) had a  heater\/demister, \u003c\/span\u003e\u003cspan\u003eradio, carpets, reversing lights and toolkit as standard equipment!\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSoon, others followed into the fertile Australian market, Toyota and Mazda \u003c\/span\u003e\u003cspan\u003ebeing the next to explore our market, and then Isuzu, Prince, Mitsubishi entered \u003c\/span\u003e\u003cspan\u003ewith Honda and Hino a couple of years later and the last was Subaru. Since then \u003c\/span\u003e\u003cspan\u003ethey have gone on to conquer the world.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCars of the Rising Sun plots the course of each of the Japanese manufacturers \u003c\/span\u003e\u003cspan\u003efor the period 1960 through to 1974 or 1975 depending on when the model \u003c\/span\u003e\u003cspan\u003echangeover took place. It was an exciting time in the automobile industry as the \u003c\/span\u003e\u003cspan\u003erest of the world struggled to come to terms with the rapid advancement of the \u003c\/span\u003e\u003cspan\u003eJapanese particularly against the English makes whose products were really sub-\u003c\/span\u003e\u003cspan\u003estandard in so many ways.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis book deserves a place on the shelf of every \u003c\/span\u003e\u003cspan\u003ecar enthusiast as it exposes the cars for what they \u003c\/span\u003e\u003cspan\u003ewere at their time in history. Today those cars \u003c\/span\u003e\u003cspan\u003elabelled as Jap crap are very collectable with a \u003c\/span\u003e\u003cspan\u003egrowing band of enthusiasts looking for examples \u003c\/span\u003e\u003cspan\u003eto restore.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e9780980522969\u003c\/span\u003e\u003c\/p\u003e","brand":"Ilinga Books","offers":[{"title":"Default Title","offer_id":47628859211996,"sku":"9780980522969","price":100.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0814\/8297\/3404\/files\/book-img-rising-sun-2022__41184.1673838675.1280.1280.jpg?v=1772107916","url":"https:\/\/automotobookshop.com.au\/products\/the-cars-of-the-rising-sun-gavin-farmer","provider":"Automoto Bookshop","version":"1.0","type":"link"}