{"product_id":"tesla-album-auto-review-album-number-195-rod-ward","title":"Tesla Album (Auto Review Album Number 195, Rod Ward)","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003e'As Tesla grew to be one of the biggest car brands in the world, and other new start-up companies were pouring into the electric vehicle market, it was obvious that the Auto Review series should cover them.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eThe story of battery-electric vehicles in the 19th and 20th centuries is told Auto Review 042, originally published in 2008. The 21st century saw a shift in the world motor industry, away from internal-combustion engines to cleaner alternatives, mostly battery-electric, though hydrogen fuel cells also got a look in. This meant drastic changes of direction for ‘legacy’ vehicle makers, developing new electric vehicle designs, retraining workers and retooling factories, at great expense ($50bn for Ford, $64bn for Honda). In addition. investment at similar level was needed for new battery ‘gigafactories’ close to car plants.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eIn this publication we look mostly at the ‘new names’ who could start with a clean sheet, though they needed vast upfront investment to secure a share of this lucrative new market, and some became ‘unicorns’ (start-ups worth more than $1bn). In a small section listing electric vehicles from established makers of combustion-engined vehicles, we get the opportunity to update some Auto Review titles devoted to specific makes. Whereas electric vehicles from legacy makers often retained the appearance of their combustion-engined models, some new entrants experimented with different-looking vehicles, as you will see. Many of the newer names noted here will no doubt have disappeared from the scene within a few years, but which ones?'\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e-Zeteo\u003c\/p\u003e","brand":"Zeteo Publishing","offers":[{"title":"Default Title","offer_id":47628884705500,"sku":"9781854821945","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0814\/8297\/3404\/files\/2_11137_e__15352.1700520962.1280.1280.jpg?v=1772108868","url":"https:\/\/automotobookshop.com.au\/products\/tesla-album-auto-review-album-number-195-rod-ward","provider":"Automoto Bookshop","version":"1.0","type":"link"}