{"product_id":"product-planning-an-integrated-approach","title":"Product Planning: An Integrated Approach","description":"\u003cp\u003e2nd hand book, very good condition, see images\u003c\/p\u003e\u003ch3\u003eThe Foundational Masterclass in Strategic Corporate Management\u003c\/h3\u003e\u003cp\u003eMaster the core frameworks of market positioning and commercial lifecycles with \u003cem\u003e\u003cstrong\u003eProduct Planning: An Integrated Approach\u003c\/strong\u003e\u003c\/em\u003e by the highly acclaimed economist and corporate strategist, Professor Merlin Stone. Initially published during a transformative era for global commerce, this essential 1978 hardcover reprint serves as a classic foundational text exploring how organizations align corporate strategy with market demand.\u003c\/p\u003e\u003cp\u003ePerfect for business historians, corporate executives, and students of classic economic theory, this concise yet intellectually dense manual breaks down complex marketing theory into actionable, structural blueprints. Rather than looking at product lines in a silo, Stone delivers an interconnected methodology that bridges the gap between manufacturing limitations, pricing architectures, and shifting consumer behavior.\u003c\/p\u003e\u003ch3\u003eKey Features \u0026amp; Business Insights\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Integrated Planning Blueprint:\u003c\/strong\u003e Learn how to systematically synthesize corporate resources, research data, and operational capabilities into a cohesive product development map.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Product Life Cycle Deep Dive:\u003c\/strong\u003e Discover timeless, foundational analyses on managing product lifecycles—specifically tracking how to navigate introduction, growth, maturity, and inevitable decline.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEconomic \u0026amp; Marketing Synthesis:\u003c\/strong\u003e Benefit from Merlin Stone's distinct background as a top-tier economist, blending strict corporate financial accountability with creative marketing communication.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA Premium Hardcover Edition:\u003c\/strong\u003e A durable, cloth-bound library edition that makes an excellent permanent reference for academics, strategy consultants, and business bibliophiles looking to master the definitive 1970s methodologies that shaped modern corporate management.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Macmillan","offers":[{"title":"Default Title","offer_id":51803903394012,"sku":"9780333166741","price":100.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0814\/8297\/3404\/files\/Scan_0012_30c2bfb9-7c76-482f-9e0c-0d84631bbac4.jpg?v=1782448779","url":"https:\/\/automotobookshop.com.au\/products\/product-planning-an-integrated-approach","provider":"Automoto Bookshop","version":"1.0","type":"link"}