{"product_id":"bmw","title":"BMW","description":"\u003cp\u003eBy: Rainer W. Schlegelmilch, Hartmust Lehbrink .\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eUpdated 2010 edition\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eThe name BMW stands for sportiness, dynamism, high tech, and designs characterized by a timeless yet functional elegance.\u003c\/p\u003e \u003cp\u003ePeople own a BMW for \"sheer driving pleasure\", as one of the advertising slogans of the Munich company puts it.\u003c\/p\u003e \u003cp\u003eThe sporty image goes back along way. It applies to the earliest products manufactured under the sign of the white and blue propeller in the early 1930s.\u003c\/p\u003e \u003cp\u003eAnyone who says BMW has legendary cars in mind, such as the pre-War 328, the 507 of the mid 1950s, and the M1 of the late 1970s, and can recount innumerable motor racing victories up to and including Formula 1.\u003c\/p\u003e \u003cp\u003eBMW signifies not least the attempt to make ordinary folk mobile with the Isetta and the 700. They, too, are the subject of this book, a book which attempts to trace the origins of the marque, lost in the obscurity of the First World War.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003chr class=\"ProductSectionSeparator\"\u003e \u003ch3\u003eOther Details\u003c\/h3\u003e \u003cdiv class=\"ProductDetailsGrid\"\u003e \u003cdiv class=\"DetailRow\"\u003e \u003cdiv class=\"Label\"\u003ePublisher Code:\u003c\/div\u003e \u003cdiv class=\"Value\"\u003e9783833152917\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class=\"DetailRow\"\u003e \u003cdiv class=\"Label\"\u003eISBN 10:\u003c\/div\u003e \u003cdiv class=\"Value\"\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class=\"DetailRow\"\u003e \u003cdiv class=\"Label\"\u003eISBN 13:\u003c\/div\u003e \u003cdiv class=\"Value\"\u003e9783833152917\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class=\"DetailRow\"\u003e \u003cdiv class=\"Label\"\u003ePublished:\u003c\/div\u003e \u003cdiv class=\"Value\"\u003e2010\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class=\"DetailRow\"\u003e \u003cdiv class=\"Label\"\u003eDimensions:\u003c\/div\u003e \u003cdiv class=\"Value\"\u003e270x315mm\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class=\"DetailRow\"\u003e \u003cdiv class=\"Label\"\u003ePages:\u003c\/div\u003e \u003cdiv class=\"Value\"\u003e383\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class=\"DetailRow\"\u003e \u003cdiv class=\"Label\"\u003eIllustrations:\u003c\/div\u003e \u003cdiv class=\"Value\"\u003eSoft Bound, Colour ill\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class=\"DetailRow\"\u003e \u003cdiv class=\"Label\"\u003eBarcode:\u003c\/div\u003e \u003cdiv class=\"Value\"\u003e9783833152917\u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e","brand":"Automoto Bookshop","offers":[{"title":"Default Title","offer_id":47627905269980,"sku":"9783833152917","price":49.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0814\/8297\/3404\/files\/b14950b_bmw__00362.1339460334.1280.1280.jpg?v=1772085656","url":"https:\/\/automotobookshop.com.au\/products\/bmw","provider":"Automoto Bookshop","version":"1.0","type":"link"}