Description
Edited By Paolo Tumminelli, Hardbound, 1st Edition, 2015 - English/German Edition
ISBN: 9783667103123
That Alpina has existed for 50 years is not a miracle, but the logical consequence of an exciting story. It is one that also helped write the history of BM W,
of the "Made in Germany" label, of motorsports and — with all due modesty — of the automobile itself.
This book symbolically devotes 50 illustrated stories to the 50 years of Alpina.
Even to the enthusiast, who may believe he knows all there is to know about Alpina, some of the revelations that founder Burkard Bovensiepen has disclosed exclusively for this book will come as a surprise.
Paolo Tumminelli, director of the Good brands Institute for Automotive Culture, warmed up by studying architecture in Milan, sped into design, slid into marketing, rushed through strategic brand consultancy and finally landed as professor for design concepts at the Faculty of Cultural Sciences at the Cologne University of Technology.
The focus of his research is on automobilizy — seen from the perspective of a global consumer culture. He also provides advice on these issues to entrepreneurs and business leaders. In between he was — and still is — a publicist, author, curator and moderator or, to put it another way: a cultural entertainer. His design critiques on businesses and markets are published in Handelsblatt, Germany's premier economic and financial magazine.
www.tumminelli.com
