Description
Author: Ken Hill, Hardbound, 167 Pages, ISBN: 9780713726312, Ex-Library book in good order -1996, Author-Revised Edition
- The Art of Selling a Unique Sports Car
Even the most dispassionate transport historian will admit that Morgan cars are unique; they have been since the first cyclecar of 85 years ago.
In 1984, Ken Hill produced an equally distinctive study of the Morgan design by way of the promotional advertisements produced by the company. The book was an attractive tribute to a remarkable collection of three- and four-wheeled vehicles produced under the Morgan name.
To that previous book, this new edition adds two very important constituents - colour, in the form of seventy images taken from Morgan sales literature, and a full listing of Morgan Factory Sales Literature produced since 1911. The result is a volume that does justice to one of the most remarkable stories in motoring - the creation, marketing, success and longevity of what is truly a unique sports car.
I am indebted to many people for their unstinted co-operation during the preparation of this book for without their help it would never have reached the publisher.
Firstly, I must record my thanks to Peter Morgan and the staff of the Morgan Motor Company, for unfailing assistance with the provision of works advertisements from their archives. I am also indebted to Michael Ware and Peter Brookes of the National Motor Museum at Beaulieu, for placing their expertise, library, and records at my disposal; to Dave Miller L.I.I.P., A .M.P.A. for all his expert photographic advice and assistance; to Dr. Christopher Mann for the loan of special photographic equipment; to T. Dixon Smith for some of the Four-Wheeler advertisements; to Brian Watts for most of the 1930's Three-Wheeler advertisements; Dr. Garrett Capune (U.S.A.) for the Darmont poster and American advertisements, and Jim Marshall who photographed them for me; Carl & Dor Hixon for their invaluable technical advice.
I have obtained advertisements from many publications including Light Car & Cycle Car, Motor, Autocar, Autosport, Motor Sport, Motorcycle, Motorcycling, and Road & Track. Although the copyright of the advertisements remains with the Morgan Motor Company. I express my sincere thanks to the publishers of these magazines, who may have helped with some details of this book.
The Publisher and the Author wish to express their sincere thanks to the Morgan Motor Company, and C. G. Smedley & Associates, Advertising and Marketing, for granting permissilln to reproduce the copyright material used in this book.
Finally, my thanks to my wife, Janet, who has helped me so much in the research and in the compiling of this book.
Ken Hill
