Description
By: Mike Gould .
The Land Rover Scrapbook celebrates the British motor industry’s most enduring brand as it enters its Diamond Anniversary year.
The work employs a fusion of product information, company records, personal memorabilia and design ephemera, much of it published for the first time, to bring to life the marque’s colourful history.
The lush pictorial data is interwoven with a rich historical and product narrative from former Land Rover manager and motoring journalist, Mike Gould. As a key member of Land Rover’s sales, marketing and PR team for over 30 years, Gould is well-placed to offer fresh insights into the company’s business policy and design decisions. His honesty, passion and genuine affection for Land Rover make this work a unique record not only of the marque but of the personalities and products that built the business.
Quite simply, the Land Rover Scrapbook is essential reading for the millions of Land Rover owners worldwide anxious to explore their vehicle’s pedigree. It is also an invaluable addition to the library of anyone with an interest in the motor industry.
The Land Rover Scrapbook presents a unique perspective on a British automotive icon.
- The story of the highs, the lows, the designs and the decisions that created, built & sustained Land Rover
- A history in which the vehicles take centre stage, including:
- Land Rover
- Defender
- Range Rover
- Discovery
- Freelander
- Range Rover Sport
- Written by a former Land Rover executive and packed with insider information
- Foreword by Bob Dover, first CEO under Ford
- Presenting rare and unseen images and documents, gathered from company and private collections
- Secret projects and their code names revealed
- Stylists' own sketches, plus rarely glimpsed mock-ups and models
- Interviews and information from key Land Rover personnel past & present
- The true account of the early days and Land Rover's struggle for survival
- 'Dip-In, dip-out' or read from cover to cover
- Restored vehicles section
- The expeditions, the exploits, the competitions, the military adventures
- Packed with Intriguing detail, stunning images and fascinating revelations
