Description
By: Brooklands Books .
Dodge introduced the Dart range of cars to compete in the low-price market. Although basically the same as the equivalent Plymouth models, marketing changes brought the Dodge dealers in competition with other brands. The top of the range Phoenix could come with D-500 Ram Induction. With later developments alongside the Plymouth line, emphasis was placed on economy and ease of handling. However, the 410hp Ramcharger pandered to the "street racer" brigade as a reasonable price. The Dart kept a strong position in the market particularly with neat styling and a compromise that gave the family man a bit of excitement with his every-day car. 1969 saw the Dart Swinger aimed directly at the youth market.Dodge kept up its market share over the years by appealing to all areas of the motoring public.
This is a book of contemporary road and comparison tests, specification and technical data, new model introductions, driver's impressions and analysis.
Models covered include:
Seneca, Phoenix D500, Pioneer, V8, 440, Convertible, Ramcharger, Compact, GT, 270, GT225, GT V8, GTS, 340GTS, Swinger, Demon, Sport, Coupe, SE.
