Description
Author: Heon Stevenson, Softbound, 409 Pages, ISBN: 9781476667898 - 2016 Reprint of 2005 publication
"Meticulously researched and well presented.. fascinating...detailed"—Classic Car Mart
"Extremely scholarly work...an amazing piece of scholarship"— The Automobile
"Informative...a good book"—Classics Monthly "What a brilliant book!...fabulous"—Classic Cars
"Gives great insight into the world of selling cars via the printed page...enlightening"— The Sacred Octagon
"Fascinating...thorough...well illustrz:ed...thoroughly and impartially recommended" —Newsletter of the History ofAdvertising Trust
"A book of the richest scholarship, most engagingly presented...a veritable trip down memory lane...desirable and entertaining"— The Flying Lady
During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain.
Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970.
Consumers no longer asked "Do we need a car?" but "What car shall we have?"
This well-illustrated history analyzes how both domestic car manufacturers and importers advertised their products in this growing market, identifying trends and themes.
Over 180 advertisement illustrations are included.
HEON STEVENSON has written for several classic car magazines.
He is an Individual Friend of the History of Advertising Trust.
He lives in Cambridge, England.
